Paid Social • Animated GIF
In this particular LootAnime crate, the subscriber would be receiving only one of the four action figures advertised, so that message had to be clearly communicated while having the epic feel of the Dragon Ball Super television show. Knowing that the show is heavily focused on powerful action sequences, it made perfect sense to initially grab the attention of the viewer by placing the figures in such a sequence before revealing the full message of the ad. This would then make the customer more inclined to tap on the ad and subscribe to receive the crate.
Responsive Web Assets
In addition to the paid social advertising, web assets were created to showcase the figures on the responsive landing page of the LootCrate website across all web-browsing devices.