Google Display, Social Media, Mobile App & Web
It's easy to steal a customer's attention with an ad showcasing the latest in pop culture. The hard part is enticing the viewer enough to engage with the ad by tapping on it. So, for one of the country's top licensees of pop culture merchandise, what's the key to successfully interrupting a customer's flow of social media stories? You give the people what they want. It could be a highly-anticipated film that has a strong female protagonist, a fan-favorite anti-hero who has an internal moral complex, or even a gifted painter who has over 200K followers across the country. Whatever it is, if there's major fan hype surrounding it, that's what will engage the customers the most.
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