TV Snipes
Motion Graphics
Being the only Creative in a corporate marketing department for a major furniture retailer certainly had its challenges, but it also meant that new creative innovations for the company were driven by me. Having the ability to animate graphics in Adobe After Effects, why not start producing ads for television? Thus we began producing "TV Snipes," as we called them. The greatest challenge of doing TV Snipes was making them visually interesting enough to capture the viewer's attention and convey the full message of the ad in only a matter of seconds (maximum runtime was eight seconds).
After about a month of producing TV snipes, we saw a 20% increase in sales and customer engagement.