It All Starts
How does a brand of silent electric motorcycles seize the attention of Harley-loving biker gangs?  By flipping the status quo on its head. Instead of being the "weaker vessel", LiveWire motorcycles (specifically the new S2 Mulholland) are instead SO powerful that the rider can't help but become corrupted by them. Featuring Keanu Reeves as the protagonist, the campaign follows a dark and twisted retelling of the story of Red Riding Hood.
This was a passion project.
Creative Mentors: Dr. Alan Kinningham & Dr. Margaret Payne
Lyrics: Megan Morris & Amanda Menter

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