Patient Art Folders
Standard Pocket Folders
ALSAC, the fundraising corporation of St. Jude Children's Research Hospital, maintains their own private library of art created by the hospital patients and allows their Creative Services department to incorporate it freely throughout their marketing materials. The task was to utilize said art to create some pocket folders that were bright, expressive, and stunning while also enforcing the St. Jude brand standards. Originally, only one final design was intended, but they liked all three of my proposed options so much that they decided to send them all to production.
Why St. Jude?
Two-Sided Handout
When it comes to non-profit children's hospitals, there are plenty of good options to choose from, so why give your money St. Jude, especially if you're not local to the Memphis area? That's a question ALSAC sought to answer with this colorful and informative handout. Similar to the folders above, beautiful patient art was utilized as the featured graphic element while still conveying the messaging clearly and accurately, using font weight and color to call attention to the snippets of information that mattered most.