Turning a Soft Drink
Into an Experience
This project won a 2024 Silver ADDY Award in the student category of Integrated Campaigns.
It can be quite the challenge for a fruity soda brand to seize the attention of a Gen Z audience that is incredibly health-conscious and cares more about their own values than they do about how a drink tastes. In order to better connect with this audience, they need an experience that shares the same values they do: self-identity and community. View the case study video below to learn more about how Fantasia would achieve this. Examples of the illustrated out-of-home ads are also shown below.
The illustrations for the out-of-home ads were crafted in Midjourney and Photoshop.
Creative Mentor: Roger Muller
Art Direction and Design: Aaron Washington

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