Leading the Charge
Of Electric Motorcycles
How does a brand of silent electric motorcycles seize the attention of Harley-loving biker gangs?  By flipping the status quo on its head. Instead of being the "weaker vessel", LiveWire motorcycles (specifically the new S2 Mulholland) are instead SO powerful that the rider can't help but become corrupted by them. Featuring Keanu Reeves as the protagonist, the campaign follows a dark and twisted retelling of the story of Red Riding Hood. 
This is a personal passion project. The illustrations were crafted in Midjourney and Photoshop. The animated illustrations for the TV spots were animated with Pika Labs and Haiper.
Creative Mentor: Ross Patrick
Art Direction and Design: Aaron Washington

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