The King Becomes
A Gangster
Elvis Presley's Graceland wanted to create a new series of softline apparel products for their gift shop (which they do periodically). The "Bootleg" series featured uncommon photos of Elvis in gangster-like attire, smoking cigars and making offers you can't refuse. The designs resonated a classic style, a gritty tone, and the portrayal of an Elvis who ruled Memphis like a mob boss, with a touch of Memphis pride in the mix.
Creative Director: Donna Leppanen
Design Manager: Aaron Washington

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