Marketing That Saves
The Lives of Children
Not many creatives can claim to have saved lives through their work, but St. Jude Children's Research Hospital is the kind of place that actualizes such a dream. With all of the funds for the non-profit being 100% donated, it's fair to say that the marketing materials had better be attractive, thought-provoking, and delightful. It helps that ALSAC (American Lebanese Syrian Associated Charities) keeps a vast archive of artwork created by the hospital patients. What better way to seize the audience's attention than by transforming your marketing collateral into a vast canvas that showcases the artwork of children in need?
Creative Director: Ken Patrick
Project Manager: April Beguesse

Production Designer: Aaron Washington

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