Running That
Leaves a Mark
Trail running isn’t about control, it’s about embracing chaos, discomfort, and the raw unpredictability of the outdoors. This campaign reframes that struggle as the product itself, positioning Nike Trail as the gear that makes the pain, dirt, and instability worth chasing. Nike Trail needs this to break away from polished, performance-focused narratives and own a grittier, more visceral space that actually reflects why people choose the trail in the first place.
This is a conceptual passion project. The photography was crafted in ChatGPT.
The videos were brought to life with Google Veo and Seedance.
The videos were brought to life with Google Veo and Seedance.
Creative Mentor: Ross Patrick
Strategy, Art Direction and Design: Aaron Washington
Strategy, Art Direction and Design: Aaron Washington
